Penny's Rebrand.
A bold new brand for bold Nashville flavor.
ROLE
Brand Designer
Brand Strategist
COLLABORATORS
Ibrahim Ma (me!)
DURATION
1 month
SKILLS
Brand Identity
Brand Strategy
Visual Storytelling
Graphic Design
OVERVIEW
What if we could redesign an existing brand to stand out in a crowded market?
Penny’s Hot Chicken targets students and young adults, but its branding felt disconnected from the experience and quality of its food.
Old Logo
SOLUTION
A rebrand designed to make the brand feel as bold as the food itself.
New logo.
New graphics.
Redesigned packaging.
Social media marketing strategy.
Case Study Coming Soon!
Like what you see?
Let’s work together.
izma@uwaterloo.ca
Ibrahim Ma
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